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Facebook retargeting with new IOS updates

To create

a Facebook retargeting campaign with new IOS restrictions, you'll need to make a few adjustments to your strategy. First, make sure you're using Facebook's Conversion API to track user behaviour, as this method is not impacted by IOS privacy settings.


Next, focus on building custom audiences based on events tracked through the Conversion API, rather than relying solely on pixel data. This will ensure that you're still able to target users who have taken specific actions within your app.


You may also want to consider using Facebook's Value Optimisation feature, which allows you to optimise your ad delivery based on the predicted value a user will bring to your business. This can be especially helpful in light of the IOS privacy changes, as it allows you to target the users who are most likely to convert.


Overall, while the new IOS restrictions may present some challenges for Facebook retargeting, there are still plenty of effective strategies you can use to reach your target audience and drive conversions. By staying up-to-date on the latest best practices and tools, you can continue to make the most of this powerful marketing channel.


Need help with Facebook Ads? Read more about how we can help you in this area.

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