
Hello
I’m Andrea Duff – proud founder and director of Social Butterfly NZ.
With a passion for helping businesses thrive online, I created Social Butterfly NZ to support brands in making meaningful connections with their audience. Whether it’s through powerful social media campaigns, smart advertising strategies, or compelling content, I love bringing a brand’s personality to life.
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Over the years, I’ve worked with a wide range of businesses across New Zealand, Australia, the USA and beyond – from boutique startups to established names – helping them grow their digital presence and get real results.
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At the heart of it all, I believe marketing should be fun, authentic, and aligned with your business goals. I bring a mix of creativity, curiosity, and data-driven thinking to everything I do – and I’m always excited to explore what’s possible.
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I'm a self proclaimed 'Google Ads Geek". I love fixing broken accounts and seeing them get great results.
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Let’s create something amazing together.
My Story
Before launching Social Butterfly NZ, I spent over a decade working across marketing, communications, community development ad business development roles. My journey started in corporate environments, where I honed my skills in strategy, branding, and customer engagement. But it wasn’t long before I felt the pull to create something of my own—something more personal, creative, and aligned with my love for working directly with business owners.
That’s when Social Butterfly NZ was born.
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My professional background is complemented by a strong sense of adventure and a global perspective. I spent several years travelling the world while working on luxury superyachts, gaining firsthand insight into high-end service, international trends, and the power of storytelling across cultures. I also spent a year living in Japan, immersing myself in the language and culture—a life-changing experience that deepened my appreciation for communication, connection, and attention to detail.
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Drawing on my diverse background in both traditional and digital marketing, I’ve built a service that’s flexible, results-focused, and genuinely passionate about seeing businesses grow. I’ve worked with clients across a wide range of industries—from hospitality and retail to professional services and tourism—each with their own unique story to tell.
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Every client brings something different, and that’s what keeps me inspired.

Contact
I'm always looking for new and exciting opportunities. Let's connect.