top of page
At Work

DIY Advertising

At Social Butterfly NZ, we know not every business is ready to outsource digital advertising. That’s why wehave shared links to courses we highly recommend to give you an excellent understanding of how it all works.

They are designed to help you confidently manage your own campaigns on Google Ads and META Ads (Facebook & Instagram).

While we recommend the outsourcing your ads set up and management to professionals like us, some small businesses simply don't have that resource. 

​

These courses are perfect if you want to:

  • Gain control of your marketing spend

  • Understand how online advertising really works

  • Learn proven strategies from industry experts

  • Build campaigns that actually drive results

​

What You’ll Learn

Google Ads 

✔ How to set up your Google Ads account the right way
✔ Choosing the best campaign type for your business
✔ Keyword research made simple
✔ Writing ad copy that converts
✔ Budgeting and bidding strategies
✔ Tracking results and optimising campaigns

and much much more..

​

Bootcamp Google Ads Course

​

​

Full (Game changing!) Google Ads Course:

​

​

​

​

META Ads (Facebook & Instagram)

✔ Setting up Business Manager and Ads Manager
✔ Building audiences that actually work
✔ Creating scroll-stopping ad creatives
✔ Understanding campaign objectives
✔ Budgeting and scaling ads over time
✔ Measuring success with insights and reporting

​

And much much more!

​

​​

​

​

​

Who are these Google and Meta Ads courses designed for?

​

These courses are ideal for business owners, marketing coordinators and anyone wanting to learn how to run their own Google Ads or Meta Ads campaigns confidently.

​

Do I need any previous advertising experience?

​

No. The courses are suitable for beginners and cover the fundamentals before progressing to more advanced strategies.

​

What will I learn in a Google Ads course?

​

You will learn account setup, keyword research, campaign creation, bidding strategies, ad copywriting, conversion tracking and campaign optimisation.

​

What will I learn in a Meta Ads course?

​

You will learn audience targeting, campaign objectives, ad creation, budget management, reporting and how to improve campaign performance over time. 

​

Should I learn Google Ads myself or hire an agency?

​

Learning Google Ads can help you understand the platform and manage smaller campaigns. However, many businesses choose to work with an agency to save time and avoid costly mistakes.

​

How can learning digital advertising help my business grow?

​

Understanding Google Ads and Meta Ads gives you greater control over your marketing, helps you make informed decisions and enables you to attract more customers online.

​​

DIY FAQ's

bottom of page