Digital Marketing Tips, Insights & Advice for New Zealand Businesses

SEO vs GEO vs ChatGPT Ads: What's the Difference and Why Does Your Business Need All Three?

ChatGPT Ads are advertisements that appear within the ChatGPT ecosystem, allowing businesses to promote their products and services to users during their conversations and research process.

At Social Butterfly NZ, we believe the future of digital marketing is not AI versus humans. It is AI and humans working together.

At Social Butterfly NZ, we now offer GEO (Generative Engine Optimisation) and AI Search Optimisation services to help businesses become more visible in the new era of search. What Is GEO (Generative Engine Optimisation)? GEO, also known as AI Search Optimisation, is the process of making your website easier for AI tools to understand, trust, and recommend when someone asks a question related to your products or services. Rather than focusing only on ranking in Google search r

If you’re looking to grow your business online, you’ve probably thought about teaming up with a digital marketing agency. But with so many options out there, how do you find the right fit? Especially here in New Zealand, where local knowledge and understanding of the market can make all the difference. Let’s dive into what digital marketing agencies in NZ offer, how they can help your business, and what you should expect when working with one. Why Choose a digital marketing a

Creating a website that not only looks great but also draws visitors in and turns them into customers is a bit of an art and a science. If you’re aiming to boost your online presence and make your digital marketing efforts truly pay off, focusing on user-friendly website design is key. Let’s dive into how you can design websites that attract attention and convert visitors into loyal clients. Why User-Friendly Website Design Matters Have you ever landed on a website that was c

If you’re looking to grow your business online, you’ve probably heard the buzz around digital marketing strategies. But what exactly does that mean? And how can you use these strategies to boost your online presence effectively? Let’s dive into the essentials and break it down in a way that’s easy to understand and apply. What Are Digital Marketing Strategies? Digital marketing strategies are the plans and actions businesses use to promote their products or services online. T

The way people search online is changing fast. With AI-powered search results becoming the new normal, businesses need to ensure their content is not just visible but also structured in a way that AI can understand and display. One of the simplest and most effective tools for this is FAQ Schema. What is FAQ Schema? FAQ Schema is a type of structured data you can add to your website. It tells Google (and other AI-driven platforms) exactly what questions your content answers. T

Social media is a powerful tool that can help you connect with people from all over the world. One way to increase your reach on social media is by using hashtags. Hashtags are a way to categorise your content and make it easier for people to find. Here are some tips for using hashtags effectively: 1. Use relevant hashtags: Make sure the hashtags you use are relevant to your content. If you post a picture of your product or service, don't use generic hashtags like #dress or #