GEO (Generative experience optimisation) AI Search
Something big is happening in the world of search, and if you haven't noticed it yet, you will soon.
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When someone searches for a business like yours today, they might not get a list of websites anymore. They might get an AI-generated answer, a summary, a direct recommendation, all before they've clicked a single link. Tools like Google's AI Overviews, ChatGPT Search, and Perplexity are changing the way people find businesses, get answers, and make decisions.
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This is not a trend to wait and see on. It's happening now, and the businesses setting themselves up correctly today are the ones who'll be easier to find tomorrow.
AI Search Optimisation is a service we now offer at Social Butterfly NZ, and we'd love to talk to you about what it means for your business.
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Why You Still Need a Human in Your Corner
AI is impressive, but it doesn't know your business. It doesn't know that your best clients come from a specific industry, or what your competitors are doing wrong, or how your local market behaves.
We've invested real time upskilling in AI search and how it's reshaping digital marketing for NZ businesses. That knowledge, combined with actually knowing you and your goals, is something no AI can replicate.
Our job is to stay ahead of this so you don't have to panic every time a headline tells you the internet is changing again.
Search Has Changed. Here's the Plain-English Version.
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Not long ago, SEO was mostly about keywords. You put the right words on the right pages, built some links, and hoped Google liked you. That still matters, but it's no longer the whole picture.
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AI search tools don't just match keywords. They read your website, understand what you do, assess whether you're trustworthy, and then decide whether to recommend you. To show up in that answer, your website needs to be clear, structured, credible, and genuinely useful, not just for Google, but for actual humans too.
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What Our AI Search Full Setup Includes:
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There's no single magic fix. AI optimisation is a combination of things that together make your website easy for both people and AI tools to read, trust, and recommend. Here's exactly what we cover:
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✦ Full AI Optimisation Audit
We review your entire website against our AI search checklist, identifying gaps in structure, content, schema, and trust signals. This forms the roadmap for all the work that follows.
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✦ FAQ Pages That Answer Real Questions
AI search is built around questions and answers. We create FAQ content based on the questions your customers genuinely ask, written in a way that positions you as the obvious expert in your field.
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✦ FAQ Schema, Talking Directly to Search Engines
Schema is behind-the-scenes code that labels your content so search engines and AI tools know exactly what they're looking at. We handle the technical side of this completely, you don't need to touch a line of code.
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✦ Service Page Rewrites
Vague websites don't perform well in AI search. We make sure your pages are specific: what you do, who you do it for, where you're based, and what outcome your customer can expect. This also helps real humans convert faster.
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✦ E-E-A-T Review (Experience, Expertise, Authoritativeness, Trust)
We audit your site for the credibility signals Google and AI tools look for, a genuine About page, visible reviews, clear contact details, and content that demonstrates you genuinely know your stuff.
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✦ UTM Tracking Setup and Reporting
We'll set up UTM tracking inside your Google Analytics account so you can see exactly where your website traffic is coming from, whether that's Google organic search, AI referral tools, social media, or email. This gives you real, visible proof that your investment is working, with a clear monthly snapshot you can actually understand. No more guessing.
Our Pricing
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We've priced this service to be accessible for NZ small businesses while reflecting the genuine expertise and time that goes into doing it well.
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AI Search Optimisation - Social Butterfly NZ
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AI Search Full Setup
Audit, FAQ pages, schema setup, service page rewrites, E-E-A-T review, UTM tracking setup
From $1,495 + GST
Monthly Maintenance Add-On
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Ongoing FAQ content, schema updates, monitoring and reporting
From $350/mo + GST
Monthly Blog Post Add-On
SEO and GEO optimised blog post with FAQ schema, published to your site
From $165/mo + GST
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The setup is a one-off investment to get your foundations right. The monthly add-ons are optional but recommended. AI search is evolving quickly and staying on top of changes is where the long-term wins are made.
Ready to Get Started?
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If you're not sure whether your website is ready for AI search, that's completely normal, most aren't, yet.
Get in touch and we can look at your current setup, identify the gaps, and put together a plan that makes sense for your business and your budget.
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You don't need to understand all of this. That's exactly what you have us for.
What is GEO (Generative Engine Optimisation)?
GEO (Generative Engine Optimisation) helps your business appear in AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity. Instead of only ranking in Google, GEO helps your website become part of the answer AI tools recommend to users.
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What is the difference between SEO and GEO?
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Traditional SEO focuses on helping your website rank higher in Google search results. GEO focuses on helping AI tools understand, trust and recommend your content when users ask conversational questions. The best digital strategy combines both SEO and GEO together.
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Can my business show up in ChatGPT search results?
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Yes. Businesses can appear in ChatGPT responses if their website content is structured clearly, authoritative, and easy for AI systems to understand. GEO helps improve your chances of being referenced or recommended by ChatGPT and other AI search tools.
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How do I get my business found in Google AI Overviews?
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Google AI Overviews favour trustworthy, structured and helpful content. GEO optimisation helps improve your website content, FAQ structure, schema markup and authority signals so Google can better understand and surface your business.
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What AI search platforms do you optimise for?
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We optimise websites for AI-powered search platforms including ChatGPT, Google AI Overviews, Gemini, Bing Copilot, Perplexity and Claude to help improve visibility wherever customers are searching.
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Does GEO replace SEO?
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No. GEO works alongside SEO rather than replacing it. SEO helps people find you in traditional search engines, while GEO helps your business appear in AI-generated answers and recommendations. Combining both gives your business stronger online visibility.
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What industries benefit from GEO and AI search optimisation?
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Almost every industry can benefit from GEO, especially local service businesses, ecommerce stores, trades, hospitality, healthcare, legal services, real estate, travel and professional services where customers increasingly ask AI tools for recommendations.
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How does GEO improve local business visibility?
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When people ask AI tools questions like “best marketing agency in Auckland” or “top plumber near me,” GEO helps position your business as a trusted answer through stronger local signals, content and authority.
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What does your GEO service include?
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Our GEO service includes AI search optimisation, FAQ creation, schema markup, website content improvements, authority building, local optimisation, AI-friendly content structure and tracking of AI-generated website traffic.
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How long does GEO take to work?
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Like SEO, GEO is a long-term strategy. Some improvements may happen within weeks, while stronger visibility in AI search platforms typically builds over several months as authority and content improve.
How do you measure GEO success?
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We measure GEO success through increases in AI referral traffic, improved brand visibility in AI-generated answers, stronger organic traffic, better engagement and increased lead generation.
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Will GEO help my website rank higher on Google too?
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Often yes. Many GEO improvements such as stronger content, FAQ sections, schema markup and clearer site structure can also improve traditional SEO performance.
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What is FAQ schema and why does it matter for AI search?
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FAQ schema is structured data added to your website that helps search engines and AI systems understand your questions and answers. This can improve visibility in Google and increase the chances of AI tools using your content.
Can small businesses benefit from AI search optimisation?
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Absolutely. GEO can be especially valuable for small businesses because it helps level the playing field by allowing highly relevant, trustworthy businesses to appear in AI answers even without huge marketing budgets.
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Why should I start GEO now?
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AI search adoption is growing quickly. Businesses that optimise now are more likely to establish authority and visibility before competitors catch up. Early adoption can create a strong long-term advantage.
GEO FAQ's
Let's Work Together
We would love to come up with a social media strategy to suit your business. Feel free to contact us for a chat.